Ben Wood Studio is a creative direction and design practice helping artists, brands, and cultural organisations bring their ideas to life with clarity and impact.

To support the global release of Central Cee’s Can’t Rush Greatness, we worked with Spotify and Amelia Studios on a bold OOH campaign that teased features and revealed the full tracklist across London, New York, and other major cities. The rollout spanned striking billboard placements and dynamic media moments, designed to build anticipation and celebrate one of the UK’s most talked-about artists. Our creative direction focused on amplifying the message of patience and progression embedded in the project’s title, using large-scale visuals and a staggered reveal to mirror the narrative behind the album. The campaign served as a powerful extension of Central Cee’s story and connected fans across the globe in real time as each new element was unveiled.